Role Overview 

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When I joined Globis Unlimited, I saw an opportunity to build something impactful from the ground up. The team was small, and I brought a clear vision to establish cohesive design systems, animation guidelines, and user-focused strategies for the content team. My work set a strong creative foundation that streamlined processes and elevated the overall user experience. Later, I was tasked with leading design for the newly formed B2B global marketing team, where I developed brand guidelines and created a strategic direction for campaigns that positioned Globis Unlimited as a global MBA learning platform

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Approach

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For the content team, I created scalable design systems, animation workflows, and user-focused strategies that improved the learning experience and streamlined production. Incorporating user research and competitive analysis, I ensured designs aligned with learner needs and industry standards

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For the marketing team, I developed brand guidelines and designed materials for global campaigns, including expo print assets, iOS App Store visuals, and digital campaigns. These efforts positioned Globis Unlimited as a leading global MBA platform, resonating with diverse audiences

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As a bridge between content and marketing, I introduced workflows and design sprints to align objectives, maintain consistency, and drive collaboration. By combining creative vision and strategy, I ensured impactful results across both departments